Like any artist, TOOFLY must adapt to the changing times in order to remain current and create art that is relevant. but she sticks to her philosophy and doesn’t compromise her art,”I enjoy people who evolve and try something different with it.”
She must also strike a balance, ”It’s a full time thing to be the artist and human being you want to be,” and she finds her equilibrium by grounding herself in her own projects, giving back to her community, “I have to continue to do what I love personally, work on projects to financially support myself, and continue to collaborate and work with a community that supports my work.”
Still, a girl’s gotta eat. let’s be realistic, we’d all love to keep our pockets fat by emptying out a spraypaint can on a random, vacant wall; but with this craft comes responsibility. so aside from creating spray paint stories and collaboration with fellow writers, TOOFLY keeps busy with community projects such as Younity (which she founded in 2007 Alice Mizrachi) along with paid work to keep the lights on. “I enjoy painting large walls with aerosol paint and collaborate with my friends.”
The give and take, eb and flow of the world that is art can sometimes be lost in the abyss of mainstream and corporation. graffiti art has become somewhat of a white collar commodity, with companies now over burdoning the market graffiti-driven ad campaigns, “it’s a lot more than consuming something that has been mass produced.” TOOFLY finds herself also having to find a balance between using graffiti as it was meant to be and not getting wrapped up in its fantastical trendiness, “The art form we all love has been taken over by companies who flood the market and make graffiti feel over saturated.”
When it comes down to it, you won’t see her throwin’ some shit up on a brick wall just because it follows some trend, instead she follows her creative instincts while depicting the reality of our society’s faux pas and fine points, no cookie cutter images here, only genuine and original craft.
